Best Practices
B2B Lead Generation Best Practices
Improve B2B prospecting with focused ICPs, specific searches, lead quality review, deduplication, and responsible follow-up.
Define your ICP
Start with a clear ideal customer profile. Define company type, location, industry, size signals, and buying triggers.
A precise ICP makes every search and enrichment job easier to review.
Use specific criteria and review quality
Specific keywords and locations create cleaner lists than broad searches.
Review lead scores, duplicate counts, and available contact fields before exporting.
Export clean lists and follow up responsibly
Remove irrelevant records, organize qualified companies into lists, and export only the segments you plan to use.
Respect local outreach rules and make your messaging relevant to the companies you contact.